Aussies Paint the Town Red for Salvos’ Digital Red Shield Appeal

Australians are literally painting the town red, using their front doors to open their hearts for a new fundraising initiative for The Salvation Army.

Property giant Mirvac has thrown its creative weight behind the Red Shield Appeal, which has this year morphed into the Digital Doorknock, amid the fallout of COVID-19.

The company is urging staff, customers, industry stakeholders and the greater community to decorate their front doors in a red theme and will make a donation to the Salvos for each design shared on social media with the hashtag #decorateyourdoorred.

The traditional Red Shield Appeal doorknock has turned digital due to COVID-19. Picture: Getty


The doorknock fundraiser has been a tradition since 1965, but this year COVID-19 has forced The Salvation Army to go digital.

Among those to support the fundraising campaign are realestate.com.au chief economist, Nerida Conisbee, architect, William Smart, Australian House & Garden Magazine editor-in-chief, Tanya Buchanan, interior stylist, Steve Cordony and demographer Bernard Salt.

Nerida red door 1

Realestate.com.au chief economist, Nerida Conisbee, is a proud ambassador for the ‘Decorate Your Door Red’ campaign. Picture: Supplied.


Ms Conisbee said she was proud to join the creative community initiative, which also raised important funds for a worthy cause.

“With what’s happening with COVID-19, one of the challenges for The Salvation Army was how to do a door knock without actually doing a door knock. So, when Mirvac approached me with this idea I jumped at the opportunity,” she said.

“It’s a really great campaign to be involved in with the wider property industry and, of course, an important cause.”

Head of residential at Mirvac, Stuart Penklis, who has personally joined the campaign decorating his front door red, said Mirvac sales offices in New South Wales, Victoria, Queensland and Western Australia would also display decorated doors.

Mirvac has already pledged to donate more than $12,000 through the campaign.

“With financial hardship, isolation and domestic violence all on the rise as a result of COVID-19, the support provided by The Salvation Army is more vital than ever,” Mr Penklis said.

Stuart Penklis red door

Mirvac’s head of residential, Stuart Penklis, has joined the campaign decorating his front door red. Picture: Supplied.


“We are inviting our many thousands of Mirvac customers and all Australians to get involved and show their support visually to raise awareness.”

The Salvation Army Major Bruce Harmer said Australians were facing an extraordinary economic and social crisis and the organisation was preparing to provide hardship support on an unprecedented scale.

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“It is not too late to donate to this year’s appeal,” Major Harmer said.

“As the end of financial year approaches, it is a great opportunity for individuals and businesses to make tax-deductible donations, whilst supporting vulnerable Aussies at this unprecedented time.

“We acknowledge that it has been a tough year for many with the ongoing drought, devastating bushfires and now with COVID-19. However, in spite of this, we have seen the true-blue Aussie spirit of mateship and phenomenal generosity.”

In the past year, The Salvation Army has provided more than 1 million sessions of care to Australians in need, helped 46,000 people experiencing homelessness, financial counselling to more than 65,000, care to 13,000 people coping with family violence and served 500,000 meals to first responders and displaced people during the recent bushfire crisis.

To donate to the Digital Doorknock, visit www.mirvac.com/reddoor

The Red Shield Appeal runs until the end of June.

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