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Whereas neoliberalism posited a market that was intrinsically ineffable and unknowable, every actor participating on the thought of optimum stupidity and blindness as to the entire, majestic logic of the market, now the market is understood, and shaped, by way of information extraction. The additional monetary transactions are mediated by computing, the more flows of objects, objects, our bodies and suppliers may be tracked by sensors and chips, the extra surveillance cameras and authorities and firm data produce digital info, and the extra of day-to-day expertise is recorded and amassed as knowledge (cf Google Freeway View), the additional markets may be skilled-actively anticipated, produced and shaped. Actuality itself is monopolised and commodified: becoming, in Polanyi’s phrases, a fictitious commodity.