Redfin launched a new luxury real estate service today. Redfin Premier builds on our amazing service for home sellers by providing additional specialized marketing to highlight million-dollar homes and attract luxury buyers.
Every Redfin Premier home will receive:
- Drone* and twilight photography
- Premium brochures and printed materials
- High-end yard signs
- International advertising to reach overseas buyers
- Postcard mailings to attract local buyers
- Additional social media advertising campaigns
Deluxe Service, Extraordinary Value
Homes listed at $1 million and above will receive all Premier services for Redfin’s listing fee of only 1%, provided the client buys their next home with Redfin within one year.† The Premier services come in addition to a 3D walkthrough of the home, email and social media marketing, open houses, prominent placement on Redfin.com, and everything Redfin provides standard to all sellers who list their home with a full-service Redfin agent.
A client selling a million-dollar home would save $15,000 to $20,000 with Redfin Premier compared to a traditional 2.5% to 3% listing commission. The service is launching today in Austin, Boston, Chicago, Denver, Hawaii, Maryland, Orange County, Portland, Sacramento, San Diego and Virginia, and will be rolled out to Redfin’s other large markets over time.
The Expertise to Sell Luxury Homes
Redfin Premier builds on Redfin’s sales growth in the high-end market and its track record of successfully selling luxury homes. Redfin agents sold over $1 billion in luxury real estate in 2019.
“Redfin Premier is the culmination of a long-term effort to reach luxury customers,” said Redfin CEO Glenn Kelman. “Already, Redfin is a top-15 brokerage for U.S. luxury listings, and one of the only market-leaders gaining luxury share over the past five years. In that time, we’ve increased agent bonuses for high-end sales, introduced concierge service for staging and sprucing up listings, and increased the number of Redfin agents with luxury experience. Our highest-value transaction closed just last year, for a home worth more than $70 million. Luxury customers love our one-on-one personal service, our sophisticated digital campaigns to target local and international luxury buyers, and the accountability to track how those investments lead to online viewings, tours, and ultimately offers. Now with Redfin Premier, we’re investing even more in marketing each of our listings, all while saving a customer enough money in listing fees to buy a new car.”
Let Us Take Care of Everything with Redfin Concierge
In Orange County and San Diego, where Redfin offers its concierge program, Redfin Premier customers will get Redfin’s white-glove concierge service as part of the Premier offering. A Redfin concierge will develop a custom plan to maximize the home’s sale price and get it ready to list with services such as painting, staging and landscaping. They’ll schedule the vendors, oversee the work, and make sure the home is ready for a perfect debut. Redfin pays for all the upfront costs, which are taken from the proceeds when the home sells. Redfin ordinarily charges an additional 0.5% for the concierge service in Orange County and San Diego, but this fee will be waived for Redfin Premier clients.
Mia Simon, Redfin director of sell-side strategy, said, “Like Redfin Concierge, the idea for Redfin Premier came from our agents, who helped us design a service that gives clients with distinguished homes extra marketing and attention to sell for the highest price. Sellers at every price point deserve impeccable service, data-driven marketing, easy-to-use technology and great value for their money. With a listing fee as low as 1%, we’re proud to offer an unparalleled service for Redfin Premier clients at an incredible value.”
Visit redfin.com/why-sell to learn more about selling your home with a Redfin agent.
*Drone photography is not available in areas designated as no-fly zones.
†The Redfin listing fee is subject to terms and conditions.