Aussie homebuyer tastes revealed in uncommon actual property marketing campaign to advertise Dracula movie

A Sydney dwelling styled as Resort Transylvania has been listed on the market to advertise the movie Resort Transylvania 4: Transformania.


Darkish, dingy or a dungeon? Most Aussies wouldn’t assume that’s an issue in a house offered there’s house to maneuver.

That’s in response to new analysis that advised a good quantity would must be mistaken with a property for Aussie dwelling seekers to be discouraged from shopping for it.

The polling by Pureprofile, commissioned by Amazon Prime Video for an actual property marketing campaign, confirmed 93 per cent of consumers didn’t think about pure gentle when reviewing whether or not to purchase a property, whereas scent wasn’t rated as a excessive precedence both.

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And few stopped to dwell on whether or not somebody had died on the property, with solely about one in six dwelling seekers revealing it was a difficulty they’d think about earlier than buying.

It comes as itemizing shortages turned a significant problem for these making an attempt to land a foot on the property ladder final 12 months.

With few householders placing their houses available on the market throughout the Covid pandemic, the scarcity helped drive one of many greatest actual property booms in historical past over 2021.

Status agent D’Leanne Lewis at a house styled as Resort Transylvania to advertise the movie Resort Transylvania 4: Transformania.


The analysis revealed that attributes that have been prioritized included having a number of bedrooms and loos, which was a consideration for practically two thirds of consumers.

Privateness, massive rooms and practicality have been different widespread considerations.

Purchaser’s priorities could also be partly pushed by their attitudes to the property market: most of these surveyed mentioned they thought it was laborious to crack the Aussie housing market.

The highest obstacles recognized have been the deposit required, committing to a 30-year mortgage debt, discovering the “proper” location and “proper” property.

The analysis was commissioned by Amazon Prime Video in preparation for a marketing campaign to advertise the movie Transylvania 4: Transformania.

As a part of the marketing campaign, a historic Western Sydney dwelling was styled because the Dracula-owned Resort Transylvania and put up on the market for “the primary time in 500 years” in a mock itemizing to advertise the movie.

The house listed on the market as a part of the mock itemizing.


Dracula promoting his long-time resort is a significant plot level within the movie set to be launched on the Amazon streaming service on January 14.

Status property agent D’Leanne Lewis, star of the Amazon Prime collection Luxe Listings, is the listed agent within the mock gross sales marketing campaign. There’s even a present listingfor the house, which reveals particulars concerning the property, such because the 400 bedrooms and full service dungeon.

The Western Sydney dwelling was chosen for the marketing campaign after the true property analysis confirmed distinctive or character options, usually with a historic affect, have been what many Aussies coveted in a house.

Almost one in 5 Aussies polled mentioned they’d be on the hunt for a property in 2022.

The bed room of “Dracula’s dwelling”.


Shopping for or saving for a property additionally topped Aussie objectives for 2022 and was a extra widespread plan for the 12 months than having kids or rising their profession.

Moreover, Australians mentioned they have been to see what is going on within the property market, with 82 per cent reporting they may typically take a look at houses or examine them on-line with no intention of shopping for or inquiring.

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