Ballarat Bertie: Much-loved beer mascot original mural for sale

202 Lyons St South, Ballarat Central has a lasting legacy of Ballarat Bertie.


A special drop of Ballarat history has been put on the market for the first time in almost 40 years.

The last remaining original mural of Ballarat Bitter’s famous mascot Ballarat Bertieis part of the facade at 202 Lyons St South, which has a $1.2-$1.3 million price guide.

The beer mascot, which was first conceived by O’Brien’s Advertising in 1926, is a much-loved cartoon figure that remains on Ballarat Bitter cans today.

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Label for Ballarat Bitter beer.  June 96  Undated photo
/Drinks   Beer

Bertie is still on the Ballarat Bitter logo.


There are two apartments inside the building.


Bertie, who was inspired by whisky character Johnny Walker, is also the mascot for the navy ship HMAS Ballarat.

The beer was exported to Australians fighting in World War II and troops from the town were affectionately called by the figure’s namesake.

Ballarat Property Group director Troy Anwyl said the large street mural was a local landmark and believed to be one of the last remaining from its time.

The building is well known in Ballarat.


There’s plenty of character inside.


He only knew of one other reproduced version of the ad at the Royal Oak Hotel that remained.

“It’s synonymous with Ballarat and as soon as you mention Ballarat Bitter, people think of this property,” Mr Anwyl said.

“It was originally a grocery store and they sold Ballarat Bitter in there.”

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The building is listed for $1.2-$1.3 million.


The buyer would be responsible for maintaining the heritage-protected artwork.

Mr Anwyl said the vendor had completed “extensive renovations” to create two character apartments inside the original 1856 bluestone building.

There is also a shop that was used as a primary school uniform manufacturer, but would be vacant upon possession. Mr Anwyl said the space would be ideal for a “trendy cafe” in the heart of town.

The building is for private sale.

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