When trading conditions are good, a lot of money is wasted on bad B2B direct marketing campaigns. It’s almost as if the people who allow the marketing spend don’t care if the campaign is good as long as they appear to be doing something. Maybe that’s the case and many promotions are printed and mailed simply because a high-ranking company official dictated that “something had to be done.”
However, there is a dramatic change when times are tough and wallets are tightened to strangulation levels. The rebuke from high-ranking officials made a complete U-turn to the “we have to save money – nothing to do” position!
This general scenario illustrates that many decision makers have absolutely nothing to do with a balanced and professional marketing strategy. For one thing, no matter whether the timing is good or bad, marketing budgets should not be squandered on meaningless promotions and especially on promotions that may be driven by corporate power or ego.
A shot of mail sent straight to your customer’s trash is a tragic waste of resources.
One of the main considerations when planning a B2B direct marketing program is how to get your customers to pay attention to your message. More often than not, your message will require the help of first-class marketing tools such as interactive marketing products similar to those produced by printers with paper and cardboard engineering skills.
Your customers will interact with this type of smart marketing product over and over again and of course long enough for your message to get registered. Moreover, such products are rarely, if ever, thrown in the trash. They are often stored for years.
It’s not just the fact that these marketing products are highly interactive that makes them so successful in Business-to-Business promotions; it’s also in the imaginative way in which they work. Interesting movement has been created by innovative design concepts that can incorporate changing and disappearing images or products that grow in size.
Many moves that match your sales message to become an integral part of your overall B2B marketing campaign.
There is a wide variety of products available from countries around the world, offering the opportunity to choose a product that fits your promotional theme. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. For example, if you want to introduce an element of fun, there is one particular product style that features movements that are anything but sophisticated but very funny and highly interactive.
It’s a very simple concept and involves a cutout shape being affixed to the image using tiny springs which produces a wobbly action that’s really funny.
Alternatively, many manually operated interactive marketing products owe their popularity to their size. There are many products on the market that feature simple concertina folds that create examples of what is known as pocket media – promotional products that fit in your pocket, purse or handbag.
Research shows that pocket-sized products are also very successful as gifts at fairs and events because they end up in a prospect’s pocket or bag rather than in the nearest trash can.
Products like the ones described above will all interest your customers more than a regular flyer or flyer and they are readily available from commercial printers. One such supplier is Whitney Woods.